
Sunday May 18, 2025
1- Inside M&A: Creative Deal Structures & Real-World Tactics with Valeria Kiisk
My contact: https://www.linkedin.com/in/indrek-poldvee-sales-marketing-coach/
Valeria contact: https://www.linkedin.com/in/valeriakiisk/
Episode 165: How to Buy a Company (Even with No Money) – with Valeria Kiisk
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Guest: Valeria Kiisk, Partner at Redgate Capital, with 15+ years in finance, corporate M&A, and advisory.
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Background: Redgate Capital specialises in M&A, capital raising, real estate, and wealth management across the Baltics.
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Episode Focus: Practical insights into buying and selling companies, especially in the Baltic context.
🔹 Buying a Business
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Start by asking: Why do I want to buy this company? Define your personal and strategic goals.
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Most deals in the Baltics are under €10M; even €100k–€1M deals are common.
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You don’t need millions to buy a company – creative deal structures are often used.
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Use debt financing, seller earn-outs, private investors, or shared equity with performance milestones.
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Having “skin in the game” (money, time, effort) is vital for investor confidence.
🔹 Selling a Business
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Many founders are too involved in day-to-day operations—this hurts valuation.
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To sell successfully, create a company that works without you.
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Strategic buyers often offer more value than financial buyers due to synergies.
🔹 Due Diligence & Negotiation
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Always perform detailed legal, financial, and operational due diligence.
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Expect 6–12 months for deal completion; build patience into your plan.
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Be transparent—buyers pay more for businesses with fewer unknowns.
🔹 Final Tips
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Build relationships before you need them—many deals start with a conversation.
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Be bold in asking, but back it up with strategy and humility.
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